VINTAGE MACHINES
Year
2022
Client
Vintage Machines
Vintage Machines allow users to buy or rent cameras. Since vintage machines are “trendy,” appeal to a younger audience leads to their interest and loyalty to this site.
Services
Web Design & Branding
CLIENT GOALS
Present available cameras for sale in a simplistic way
Appeal to younger audiences(target demographic)
Present product description page to focus on the features and conditions of the camera
LOGO IDEATION
Since Vintage Machines sells or rents cameras to a largely younger audience, using a minimalistic and recognizable logo conveys the company's message of a hassle-free transaction
.png)
RESULTS
The design team focused on streamlining presentation and content for a younger audience. With the minimalistic and simplistic approach, I believe that the UI/UX design fits the company's message of selling or renting cameras without the complex jargon and oftentimes confusing design of competitors.
